The Ranch / Mental Health and Addiction

I started this project with testing and research. Through my research (analytics, calls, and data collection including phone calls) I found that the main “pain point” was finding which locations served which programs. The current website at the time had confusing navigation around finding locations and their programs. To test a new way of navigating locations, I a/b tested a sticky location navigation to the bottom of every program page. Just this one change in design seemed to clear up any confusion regarding the relationship between the locations and programs. Not only that, but complaints stopped coming into the call center further validating a “fix” for location navigation.

Besides locations, there had been constant complaints from customers about not being able to find the program they needed. Most of this came from confusing navigation based on SEO without any UX factored into the decision making. To correct these issues, we added a tab called Level of Care which later became Programs through heatmap testing and added specific addictive substances to each What We Treat Page. Navigation was greatly simplified.